PSA and FCA will retain all 13 brands after the merger

PSA and FCA will retain all 13 brands after the merger

November 9, 2019 0 By autotimesnews

After the merger of the two giants, the fourth largest concern appeared in the world after the VW Group, Toyota and Renault-Nissan-Mitsubishi Alliance. Sales of all brands will amount to about 8.7 million cars annually.

The future PSA-FCA alliance has created a jumble of friendly brands. After this high-profile event in the international car market, a lot of rumors appeared on the web. It was not known whether the concerns would retain all 13 brands in their alliance. Moreover, both companies have a different number of brands.

 PSA has just four manufacturers: Peugeot, Citroen, DS and Opel / Vauxhall. At the same time, the FCA runs nine companies including: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia, Maserati and Ram. PSA CEO Carlos Tavares noted that all brands will participate in the new PSA-FCA alliance.

 “All these brands have one thing in common that distinguishes them from everyone else – they have a huge history,” said Tavares. “We love the history of automobile brands, this gives us the foundation on which we can build our future. Therefore, today I do not see the need to exclude any companies from the future alliance. Because they all have their own story, and they all have their own strengths. ”

Separately, Tavares noted that both concerns will harmoniously complement each other. FCA has 66% of its revenue in the North American market. PSA, in turn, has the most profit in Europe.

Earlier we wrote that PSA analysts see a threat in the promotion of electric vehicles. They will destroy the familiar market.