PSA and FCA will retain all 13 brands after the mergerNovember 9, 2019
After the merger of the two giants, the fourth largest concern appeared in the world after the VW Group, Toyota and Renault-Nissan-Mitsubishi Alliance. Sales of all brands will amount to about 8.7 million cars annually.
The future PSA-FCA alliance has created a jumble of friendly brands. After this high-profile event in the international car market, a lot of rumors appeared on the web. It was not known whether the concerns would retain all 13 brands in their alliance. Moreover, both companies have a different number of brands.
PSA has just four manufacturers: Peugeot, Citroen, DS and Opel / Vauxhall. At the same time, the FCA runs nine companies including: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia, Maserati and Ram. PSA CEO Carlos Tavares noted that all brands will participate in the new PSA-FCA alliance.
“All these brands have one thing in common that distinguishes them from everyone else – they have a huge history,” said Tavares. “We love the history of automobile brands, this gives us the foundation on which we can build our future. Therefore, today I do not see the need to exclude any companies from the future alliance. Because they all have their own story, and they all have their own strengths. ”
Separately, Tavares noted that both concerns will harmoniously complement each other. FCA has 66% of its revenue in the North American market. PSA, in turn, has the most profit in Europe.
Earlier we wrote that PSA analysts see a threat in the promotion of electric vehicles. They will destroy the familiar market.
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