Production of the BMW 3 Series Gran Turismo liftback draws to a closeJanuary 4, 2020
BMW executives decided to finally cease production of one of their niche models – we are talking about the liftback of the 3rd Gran Turismo series.
According to a report from Autocar, the interim version between the sedan and the 3-Series station wagon is no longer on BMW’s price list for 2020. This means that the GT model (Gran Turismo, liftback) has ceased to exist, and its remaining stocks at dealers are still available for sale.
Recall that in May 2019, BMW CEO Harald Krueger mentioned that the 3 Series GT will not have a successor after the current generation. This was announced during a speech at the BMW conference for the first quarter of 2019. However, the “death” of the 3 Series GT was not a surprise, as another BMW representative confirmed that a decision was made in 2018.
The fact is that the liftback 3 of the GT series, being the “golden mean” between the station wagon and the sedan, still ceased to enjoy popular recognition. This was facilitated by the sharp increase in the popularity of crossovers and SUVs.
With increased profitability, the end of mass production of the Gran Turismo Series 3 liftback will serve as a cost-cutting measure for the entire BMW brand. Mr. Krueger talks about this rather loudly, along with other ways to reduce the costs of the Bavarian premium brand.
One of the inevitable cost-cutting measures we will see in the coming years is to reduce BMW engine options. The brand intends to reduce half of its motor range during the transition to a new modular platform, the production of which will begin in 2021.
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