Porsche launches a series of its own filmsApril 9, 2020
In six videos, each lasting 20 minutes, Porsche talks about active and energetic people.
The new series is called “The Soul Within” (“The Soul Within”) and has been available for viewing on the YouTube channel of the brand since April 11. Her characters act mainly in a creative, artistic environment. They work in completely different areas, but have one common property: they are devoted to their work with soul and body. However, they do not show any connection with the Porsche brand, there are no cars in the videos. The manufacturer of sports cars in its marketing communication relies on sincere communication on equal terms with its target group.
One of the heroes is Stefan Ashpool, a Parisian fashion designer who sells both street clothes and haute couture under the Pigalle label. In another video, graffiti-based artist Cristina Angelina from Los Angeles describes how she establishes a direct contact between her inner world and the spray process. This series will feature Japanese DJ Dejane Hito, as well as Lino diSalvo, director of the animated film Playmobil: Through the Universes, shot last year. Canadian entrepreneurs Caly Robinsong and Jason Susman talk about how they manage to stay true to themselves while developing their business – from a mobile diner on Vancouver Island to numerous restaurants. Germany is represented by Julius Dittmann, a German entrepreneur. Julius is the son of the pioneer of the skateboard Titus Dittmann and the manager of the brand of the same name Titus.
“With The Soul Within series, we want to introduce viewers to interesting people who are passionate about their work. Talk about what stimulates them and what is really important for them. Through this series, we reach out to the world of our young target group and touch on important topics. For more than two hours that the video lasts no Porsche is visible. We are talking primarily about what unites people. Although these things may not be visible at first glance, they demonstrate the values that our brand reflects, ”said Oliver Hoffmann, head of marketing communications at Porsche AG.
The video series was shot by Petrolicious. The slogan of the campaign is “Soul. Charged with Electricity ”emphasizes that a Porsche Taycan with a purely electric drive also has all the typical features of a Porsche.
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