Porsche is not going to let out cars foreverOctober 26, 2019
Even Porsche recognizes that the days of cars in the traditional sense of the word are numbered: the future belongs to comprehensive mobility solutions.
Porsche IT Director Lutz Meschke told Autocar that car manufacturing in the usual sense and in modern times is no longer able to keep the company afloat. Accordingly, the business must be reorganized in such a way as to be able to influence the development of the automotive industry in a global sense. For this, Porsche is going to actively invest in startups involved in the development of mobility technology. It is assumed that in the future more and more people will refuse a personal car, but they will need to offer something in return.
Possible solutions may include both short-term and long-term car rental services, or a proprietary subscription program that is already operating in several US cities and will soon be launched in Europe and Asia. For residents of megacities, the fight against traffic jams is also relevant, so Porsche is also interested in traffic development technologies. Meshke believes that soon customers of the brand, who today can buy three or four cars, will buy only one or two. To compensate for the losses from the fall in direct sales, you will have to pay attention to more promising business models.
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