Porsche is mastering online car sales
November 1, 2019The German brand launches online sales service for its cars in the United States. Buying a car “in one click”, of course, should appeal to customers, since most paper routines transferred to the Internet.
In the USA, 25 out of 191 Porsche dealers immediately got the opportunity to offer their customers to make a purchase through the online sales service. While this project is working in pilot mode. It allows you to buy a car and arrange all the necessary documents online, without leaving your home. The client will only have to visit the salon in order to pick up the car. Take advantage of the innovation will be those customers of the brand who want to buy a new or used Porsche from the dealer’s warehouse.
The company itself noted that with the new algorithm, the lion’s share of all the paper work that DC managers usually do has moved to the Internet – from calculating the payment to receiving “insurance.” The buyer will need to visit the dealer to sign the documents and pick up the purchased Porsche.
It is possible that over time the client will not have to appear at the dealer at all: the car will be delivered to his house. In the meantime, the company is going to evaluate the proposed online tool in order to use it more effectively in the future. If this project will be popular among buyers, then Porsche will implement it in other showrooms of its dealers in America.
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