Porsche begins to worry about its futureOctober 22, 2019
According to the official representative of the German automaker, Porsche should receive much greater profits in other areas of the automotive business than now.
The German brand Porsche remains one of the modern symbols of the automotive industry. The cars of the prestigious automaker are the epitome of driving pleasure, and this will probably not change over the coming decades. However, although the company may be the last to not use autonomous driving technology, it cannot just continue to sell traditional cars (in the truest sense of the word) forever. The current leadership of the German company knows and understands this very well.
In a recent interview with Autocar reporters, Lutz Meschke, financial and IT director of the company, admitted that Porsche needs to invest in companies that are trying to solve the problems with the ever-growing number of vehicles in big cities.
“Cities want to reduce traffic, so we must look for solutions that match our brand,” commented Mr. Meshke. “If you want to get your share of the profit, you should think about investing in other brands or in projects to solve such global problems. We must think about investments, startups in order to make a profit in other areas of the automotive business. ”
Last year, Klaus Zellmer, CEO of Porsche North America, announced that the German brand would keep the steering wheel, pedals and manual transmission in their models forever, which means that if the automaker introduces autopilot cars as well car sharing services, they will be presented under a separate sub-brand. The Porsche Car Subscription Service in America is “a good starting point for this.”
“Today, our customers are ready to buy two, three, four Porsche cars, but in the future, perhaps, they will be limited to one or two, and they will use car rental services to travel in cities. We need to think about business models that can balance these potential losses, ”Meshke added.
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