Polestar officially introduced the Percept ConceptFebruary 25, 2020
The new premium brand concept introduces an updated design language, new materials and technologies to be used in future Polestar vehicles.
Currently, Polestar has two pserium models that are simply called “1” and “2”. The Swedish premium brand has chosen a more original name for its new concept, which was developed as a demonstration of the company’s future products and aspirations. A concept called Percept will be presented to the public at the Geneva Motor Show next week.
Taking the form of a stylish four-door fastback, Percept displays an updated brand design language, focusing on three core values - cleanliness, progressiveness and performance. The exterior of the car in front is emphasized by the so-called SmartZone, which is a transparent panel that replaces the traditional radiator grille and hides two radar sensors and a high-resolution camera. The panel is surrounded by Thor’s Hammer signature LED headlights.
The minimalist appearance is the result of Polestar’s goal of creating a super sleek and aerodynamically optimized vehicle. For example, right above the SmartZone there is a built-in front wing that directs air through the hood to a wide, lightweight spoiler that spans the entire width of the car at the rear, turning into vertical aerial wings. It is noteworthy that ordinary side mirrors replace miniature cameras.
The interior is equally simple and stylish. In fact, the automaker announced the salon a few days ago, and now we can get a closer look at its new HMI, developed in collaboration with Google and based on Android. The system uses a 15-inch portrait-oriented center display, complemented by a 12.5-inch driver display.
The updated HMI offers advanced features, including eye tracking sensors and proximity sensors that deliver information in a “controlled manner.” The system will warn users if they spend too much time looking at the screen and not at the road. Meanwhile, most interior materials are new to the brand and can reduce the weight and amount of plastic waste up to 80%.
“Polestar Precept’s aesthetics are based on cutting-edge technology, and do not look back in time at historic car links. At Polestar, we see technology as a tool to help solve the problems of our society, and we have translated this attitude into a new set of design principles. The combination of environmentally friendly materials and high-tech smart systems opens up a whole new chapter in avant-garde luxury design and shows where Polestar is heading, ”explains Polestar chief designer Maximilian Missoni.
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