Polestar enters the US marketMay 19, 2020
Polestar Spaces dealer network should finally open in the USA.
Polestar, Sweden’s newest luxury brand, wants to act differently than other automakers. Back in 2018, the company announced that its first outlet would be located in Oslo, Norway, in a futuristic exhibition hall, which in appearance does not differ from the Apple Store. Instead of calling these retail spaces “dealerships,” they will be called Polestar Spaces.
So far, Polestar Spaces are located outside the United States, which means that American consumers were not able to buy either of the two models of the company: Polestar 1 2020 and Polestar 2 2021. Now, the manufacturer has finally announced its first Polestar Spaces retail partners in the United States.
The first American Polestar Spaces will be located in New York, Los Angeles and the San Francisco Bay Area. The operators for these entry points are well-known dealership groups including Manhattan Motorcars, Galpin Motors and Price-Simms Automotive Group. These first four Polestar trade pavilions are scheduled to open in the second half of 2020, and additional venues in Boston, Denver, Texas, Washington, and Florida will open in 2021. Over time, according to the company, more places will be added.
“We were able to partner with retailers who use Polestar’s innovative retail and service models. This will certainly be a great advantage for our customers, ”said Gregor Hembro, head of Polestar USA. “Since more than 80% of Polestar 2 reservation holders live in the 150-mile range of areas planned to open by mid-2021, customers will receive good support throughout their relationship with Polestar.”
Buyers of luxury premium Swedish cars will enjoy Polestar shopping because the company will hire nonprofit sales professionals to provide product information and test drives.
All Polestar models will include a home delivery and service program for customers living within 250 km of Polestar Space, so they will never have to visit a dealership. Polestar says it will work with customers outside the 150-mile radius to find “the most convenient solution for their needs,” and that its cars will be available for sale in all 50 US states.
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