Pickup Toyota Tacoma remains the leader in sales in the US marketJuly 7, 2020
According to official statistics, the Japanese Toyota Tacoma is the leader in the mid-size pickup segment. From January to June this year, Toyota sold 104,698 Tacoma pickups.
During the coronavirus pandemic, Ford continued to dominate the truck segment, and he was able to maintain leadership even before the new generation of the full-size Ford F-150 entered the market. The company managed to overtake its direct competitors, Chevrolet and Ram, in terms of sales, and the situation in the medium-sized pickup segment is similar. However, there is one significant difference.
While the mid-size Ford Ranger pickup truck was sold in the amount of 25,008 units in the second quarter of the year, one of its main competitors – Chevy Colorado has a sales volume of 19 843 units.
This result represents a decline of 37.3% compared to the same period last year. In turn, the performance of the Ford Ranger grew by 68.1 percent.
But both models actually lagged behind the leader of the segment – the Japanese Toyota Tacoma pickup truck, which retains its position as the best-selling medium-sized truck – its result is 51,062 units sold, which is 19.8 percent less than in the second quarter of 2019. Nevertheless, this is more than double the sales of the Ranger pickup, despite the fact that the latter sharply increased the number of sales, while Tacoma, on the contrary, lost public interest amid the coronavirus pandemic and the crisis caused by it.
Jeep Gladiator was very close to bypassing the Chevy Colorado in terms of sales and thus taking third place. The Jeep mid-size truck was sold in the amount of 19,568 units and it is only 275 units less than the Chevy result. The Japanese Nissan Frontier pickup truck (NAVARA) sold 8,794 units, followed by the Honda Ridgeline with 6,380 units.
From January to June this year, Toyota sold 104,698 copies of the Tacoma pickup, against 45,988 units of the Ford Ranger and 41,273 copies of the Chevy Colorado. Jeep dealers sold 34,827 Gladiators, while the Nissan Frontier sold 19,074 cars.
Not so long ago, our publication wrote that the Chevy Silverado truck sold better than pickups from RAM. According to official Chevy and RAM sales figures for the first half of this year, the full-size Chevrolet Silverado is selling significantly better than the 1500 pickup from RAM.
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