Peugeot starts selling Landtrek pickup in Latin AmericaNovember 25, 2020
The newest car will be available with front and all-wheel drive.
Peugeot unveils 1 tonne Landtrek pickup in Latin America. The French brand is aiming for a global market share of 2.5 million vehicles per year.
Landtrek was developed by the Chinese automaker Changan, a former joint venture partner of the PSA Group. Production of the newest car will be established in Shenzhen, China, and at the PSA Nordex plant near Montevideo, Uruguay, along with commercial vans. Peugeot is targeting Latin America in particular, where it says 410,000 pickups were sold in 2019. This segment accounts for almost half of the LCV market in the region.
Initially, sales of the new car will be launched in Mexico, Uruguay, Ecuador, Paraguay, Panama, Peru, the Dominican Republic, Guatemala, Haiti and Chile, and then the markets of Argentina, Brazil and Colombia will be added. The brand has no plans to sell Landtrek in Europe or North America.
Peugeot Landtrek will compete with Nissan Frontier, Mitsubishi L200 and Toyota Hilux. In Mexico, the Landtrek is available in rear-wheel or all-wheel drive, with a 2.4-liter turbocharged four-cylinder petrol engine with 210 hp. Diesel versions will be available in other markets.
Peugeot says the Landtrek will stand out from the competition with a more modern design and a host of safety and convenience features. Prices for the new product start at 504,900 Mexican pesos for one-wheel drive versions and 634,900 pesos for all-wheel drive versions.
As part of the Push to Pass strategic plan, PSA Group aimed to double sales in Latin America between 2016 and 2021. By October, sales in the region amounted to 72,471 cars, which is 38 percent lower than a year earlier.
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