Peugeot explains why coupe body style may soon disappear altogetherMarch 26, 2020
The head of the French brand expressed his point of view on the fate of cars with a two-door body type. In his opinion, such cars as a class may disappear altogether in a couple of years.
If you look at what carmakers offer today, you will notice a shocking lack of two-door cars. Yes, vivid examples of cars with this type of body, such as the sports Chevy Corvette, Ford Mustang, are still being sold and quite successfully, but …
In an interview with the foreign publication Autocar, Peugeot boss Jean-Philippe Imparato said that one of the reasons for the “death” of the coupe body type is that there is simply not enough investment capital to finance the development of such vehicles.
It’s not that car manufacturers have stopped loving the two-door car design. Mr. Imparato himself told the publication: “I love these cars.”
But love is not enough for an impartial automobile business. For example, the German VW was not going to continue the production of a two-door city Beetle, aka the Beetle, only because people liked it. New emerging technologies absorb a ton of financial costs for their development, as automakers begin to engage in electric vehicles, the introduction of 5G communications, the development of autonomous vehicles and other advanced technologies. These are expensive enterprises, which, according to the head of Peugeot, may require extensive resources from automakers in the next decade.
Since car manufacturers are putting all their efforts to keep up with each other, there is simply not enough money for niche cars, which are coupes. Two-door cars have never been sold in large quantities, and consumers today continue to impress larger vehicles, completely abandoning sedans, coupes and other small cars. This led some automakers to completely eliminate sedans from their lineup.
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