Peugeot 108 will be an electric car based on the Fiat 500March 7, 2020
While some automakers are gradually abandoning their city cars, Peugeot will support 108 production as long as there is real demand for it.
Despite the fact that more and more brands see less profit in segment A due to low profits, Peugeot continues to successfully sell its veteran Peugeot 108. It is difficult to find a cheaper car among compact cars, but its price is reflected in the interior and driving quality, however a big plus for 108: in the UK, Peugeot sells about 6,000 of these models a year, most of which, of course, are reserved for private leasing.
“A few weeks ago, we decided to keep 108 in the lineup. This car is quite successful. However, I do not want to lose money on any car in my lineup, and I am trying to protect the residual value of my cars in Peugeot. We will continue to deliver 108 until customers say, “We should no longer do this,” said Peugeot CEO Jean-Philippe Imparato in an interview.
According to Imparato, a lower European CO2 standard also cannot interfere with the model, and a tiny hatchback will live. He points out that the successor, like, for example, the following Toyota Aygo and Volkswagen ID.1, must be fully electric. “If a replacement is needed once, then I see no other solution than a hundred percent EV,” says the CEO.
The recently introduced Fiat 500 Electric may be significant for the Peugeot brand, as it can share the platform and transmission with the next generation 108. No formal decision has been made until the merger of the FCA-PSA is complete, but anything is possible. Imparato confirmed that he would be “happy to discuss” this after the two companies made a deal.
108 were put into production in 2014. They are offered in two body styles – in the form of a 3- and 5-door hatchback, with a pair of gasoline engines and front-wheel drive. Like his brothers and sisters, the car is assembled in the Czech Republic.
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