Official: Ford will release the all-electric version of its iconic Ford F-150 pickupJanuary 20, 2019
The American company Ford very seriously took up the electrification of its line, while it is not only about new models, but also about well-known local consumers. At a meeting with the press in Detroit, Ford Global Sales Head Jim Farley announced that the company is developing the all-electric pickup of the legendary Ford F-150 series, which premiered back in 1975.
He noted that in addition to the existing ICE version of the pickup, the company will produce a hybrid version, and then a fully electric Ford F-150. Work on the hybrid version has been going on since 2015, but the electric car will be a completely separate project, and not just a slightly modified hybrid. The timing of market entry is also not yet discussed, but this is probably the next 2-3 years.
In the US market, Ford F-150 pickups are among the most popular and recognizable vehicles (they account for one third of all Ford sales in the US), so it’s not surprising that the automaker has decided to offer an option that will attract young and responsible users.
Do not forget that the company is going to leave only two “cars” on the US market – the Mustang and Focus Active, by 2020 90% of the brand’s cars will be pickups, SUVs and crossovers. If we talk about competition, then this is at least the future Tesla Pickup and the fresh Rivian R1T.
At the moment, the company is actively working on its first electric Ford Mach 1 (Mach E), which is a crossover in the style of the sports Mustang. Developers are aiming for a range of 500 km and must submit a model at the end of the current – early next year.
Well, and at the beginning of last year, Ford announced an increase in investment in the development of electric vehicles from $ 4.5 billion to $ 11 billion and plans to release six new electric vehicles by 2022.
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