Nissan will limit its presence in EuropeMay 4, 2020
In the coming years, Nissan plans to restructure the brand. Part of this ambitious plan will be (to a large extent) a reduction in the lineup in Europe, where Nissan will limit its presence to two models.
Nissan sales in Europe have remained low for several years. At the end of this month, the Japanese automaker will develop a major restructuring plan for the coming years, with particular emphasis on the United States, China and Japan. Nissan has largely left some markets, including Europe, leaving the relatively successful Qashqai and Juke models active. With these models, the company wants to “try to partially stay on the European market”, but time will tell whether this is enough or Nissan completely leaves the continent.
The plans are obviously aimed at reducing costs, as well as the return of various brands to the Renault-Nissan-Mitsubishi alliance. Since Nissan is hardly sold in Europe, while Renault is doing well here, the alliance intends to strengthen Renault’s influence in the European market. According to foreign media reports, the all-electric line of the alliance in the EU will be exclusively Renault. Mitsubishi will also continue to operate in Europe and lead the Hybrid Alliance.
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