Nissan will discontinue Cube

Nissan will discontinue Cube

October 4, 2019 0 By autotimesnews

The Japanese corporation is going to permanently stop production of the Nissan Cube.

It should be noted that the Nissan Cube is based on the Renault-Nissan B0 platform, and starting with the Z12 generation, which debuted in 2008, Cube began to be sold outside the Japanese market, although before the 2 generation model was produced only with right-hand drive. However, neither in Europe nor in America they appreciated the car, at first its sales were modest, and later they completely decreased to meager values.

  As a result, the Cube model left the European car market in 2011, and the American one in 2014. And if before a manufacturer could save sales only in the domestic market, now the corporation follows a different strategy.

 Last year, Nissan sold 5.5 million cars worldwide, of which only 570,000 were sold in Japan itself.

That is, only 10.3% of sales are provided by the home car market. In connection with such indicators, the Japanese brand considers it inappropriate to invest in the creation of a new product that does not appear in the markets for the brand (America and China).

In addition, Nissan is currently experiencing difficult times, global brand sales are declining, and to reduce costs, the automaker is ready to massively reduce and sell its units. So, Nissan Cube will survive only until December of this year.