Nissan to launch ad for Toyota RAV4November 10, 2020
The company has launched an interesting advertising campaign for its Nissan Rogue crossover.
Nissan decided to take a desperate step – in December this year, as an advertising campaign for its new crossover Nissan Rogue, they will offer a test drive Toyota RAV4. Buyers are expected to compare the feel of the cars and opt for a Nissan SUV.
According to Judy Wheeler, Vice President of Sales and Regional Operations, customers will appreciate the advanced technology used in the Nissan Rogue, its premium design, ride quality and above all value. However, according to journalists, such a move can play a cruel joke with the company – buyers will simply go to Toyota for a new car.
In turn, Toyota is aware of the new Nissan advertising campaign. It is reported that the second company is very “flattered” by this decision and expresses the hope that such a test drive will draw more attention to the best-selling crossover in the US market.
Recall that the base model Nissan Rogue now costs Americans $ 25,650. For this amount, customers receive a 2.5-liter 181-horsepower gasoline engine, CVT and front-wheel drive. At the same time, the Toyota RAV4 will cost $ 26,050. It offers a 2.5-liter engine with 203 hp. and the classic 8-speed automatic transmission.
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