Nissan talks about the growing popularity of sedans among young peopleJune 22, 2019
The Japanese company has already made similar statements more than once, but now it supports its words with research conducted simultaneously on several large world markets. It was attended by even those who still do not have a car.
The age of participants ranged from 18 to 65 years, but special attention was paid to generation Z and generation Y – those born after 1995 and after 1981. respectively. The company claims that 75% of those who do not currently have a car with a sedan are considering the possibility of acquiring it in the future: as the next or next car. At the same time, this proportion is the highest in generation Y and reaches 80%. Among the young respondents, whose age has barely reached 18 years or only slightly exceeded it, the share of positively related to sedans is also extremely high and reaches 68%.
This gives the company reason to assert that this body type is a mistake, and Nissan does not intend to make it. Moreover, the company expects to take advantage of the policy of a number of competitors who are reducing their model range in terms of sedans, said Ivan Espinosa, vice president of strategic product planning for Nissan Motor. According to him, the Nissan sedans will become more modern and technically equipped.
Confirming the words Espinosa should be the debut of the new version of the semi-automatic control system Nissan ProPILOT 2.0. The first car that will receive it, it will be the sedan Nissan Skyline, the new product will go on sale in Japan this fall.
During the study, the authors obtained other data from owners of sedans. 42% of them are sure that their car has its own character, and 31% give it a name and even talk to their car.
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