Nissan launched a pilot project of virtual car sales City HubJune 25, 2019
The venue for testing a new online sales method was one of the Parisian shopping centers. In fact, this is an interactive showroom in miniature, where you can create a fully-fledged impression of the car you like.
In the Paris shopping center earned a virtual auto Nissan. The project, called “City Hub”, is still in pilot status, but its prospects are already being evaluated quite high. From the “live” cars, visitors to the virtual showroom can only see electric Leaf and Qashqai. Not professional salesmen, but representatives of other professions – musicians, artists, IT specialists, help visitors to get acquainted with the models of the brand. Their task is to interest, not impose.
In the Nissan City Hub, you can touch the interior trim, imagine how the car will look like in the color and configuration, and also test the dynamic characteristics of the model. Cars for a test drive are waiting for everyone in the underground parking.
All necessary for the transaction documents the buyer will receive an e-mail. This kind of virtual auto show will appear in other cities around the world. It is possible that with time Nissan City Hub will get to our country. Already, sellers in the salons of official dealers use tablets to help them quickly pick up a car in the right color and with the necessary characteristics, accessories, etc., when working with customers.
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