Nissan intends to seriously reduce costs and “revive” Infiniti

Nissan intends to seriously reduce costs and “revive” Infiniti

May 14, 2020 0 By autotimesnews

The company will cut annual costs by almost three billion dollars

Bloomberg, citing its own sources, reports that Nissan is looking for ways to reduce annual costs by 300 billion yen ($ 2.8 billion). These measures will become part of a three-year plan aimed at revitalizing both the company itself and the Infiniti brand that is part of it.

It is expected that specific steps to reduce costs Nissan management will announce at the end of the month, during the presentation of the financial report for the past 2019. Analysts and insiders are sure that the company will still abandon Datsun’s presence in the lower price segment, stop one production line and significantly reduce marketing and research activities.

In addition, according to Bloomberg, the company is considering simplifying the activities of development centers in India, Vietnam and Thailand, as well as restarting the Infiniti brand. To this end, Nissan will focus on the largest and most profitable markets – the United States, Japan and China. The European brand line in the meantime will be presented only by crossovers and electric models developed as part of the Renault-Nissan-Mitsubishi alliance.

Earlier, rumors appeared that Nissan intended to leave the European market, but the company denied them. In an official statement, the manufacturer emphasized that it would continue to strengthen the product line in the Old World and was already preparing to launch mass production of a new generation of Qashqai crossover.