Nissan celebrates 10th anniversary of Juke crossoverOctober 14, 2020
In 2010, Nissan broke stereotypes in the European car market with the introduction of the Juke compact crossover. There has never been anything like it on the market, especially with a rather odd design that combines energy and sportiness.
In the years since the Nissan Juke hit the market, sales have far exceeded the automaker’s initial expectations. Despite the arrival of many competitors after it, the Japanese crossover remained the benchmark in this market segment and had sold more than 1.5 million copies by the time the second generation appeared in October 2019.
The latest generation Juke retains many of the attributes that defined its predecessor, but is completely different. Its distinctive personality is underlined by a refined color palette and additional customization options with 15 two-tone paint combinations.
To celebrate the 10th anniversary of their crossover, the protagonists, who played a key role in its design, construction and development, decided to recall the process of creating a model. Unfortunately, the company did not announce anniversary versions
It is worth noting that Nissan Europe is one of the largest foreign brand offices on the continent, with about 16,000 employees involved in engineering, research and development, manufacturing, logistics, sales and marketing. In 2019, Nissan’s factories in the UK and Spain produced approximately 465,000 vehicles, including award-winning crossovers, commercial vehicles and the Nissan LEAF.
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