New Ford Bronco: the first imageMarch 16, 2018
The American manufacturer released the first teaser of the rebuilt SUV.
On the first image, published by the manufacturer, the car is covered with a canvas, on which wet mud stains appeared, which, apparently, hint at the off-road character of the future novelty. Judging by what is seen under the material, the Ford Bronco will get quite a compact size, a box-like silhouette and a spare wheel on the rear door.
Ford is likely to reorient the line towards SUV, as this type of model will account for up to 50% of sales in the United States by 2020. As a result, the manufacturer intends to redirect 7 billion dollars, planned for the development of “cars” in utilitarian vehicles. In addition to completely new models, in 2019 they will see the light of Escape and Explorer of the new generation.
In addition, the manufacturer is going to make crossovers and SUVs more “bright”. For example, Bronco can make up an as yet unnamed model, oriented not off-road. Even the first teaser has been published, hinting at the brutal design of the car, “designed for a growing mass of people who like to turn off the road and spend time in nature with their friends and family.”
The company also plans to produce more charged SUVs. For example, the Ford Edge ST presented at the beginning of this year will have a “colleague” in the person of the Ford Explorer ST until 2020.