New crossover BMW iNext: when you do not want to lag behind Audi and Mercedes, but does not come out yetSeptember 3, 2018
The Bavarian brand distributed sketches and a video editor of a completely new model BMW iNext. The presentation is scheduled for September and will take place in an unusual format.
The company BMW is preparing for the premiere of an electric car called Vision iNext. The model will be presented this month, but it will be only a concept, while Audi and Mercedes-Benz will show in September the serial electric vehicles – Audi e-tron and Mercedes EQC SUVs respectively. The novelty of BMW, created on motives of the prototype Vision iNext, will rise on the conveyor supposedly only in 2021.
The very first image of the electric car of the Bavarian brand lit up as early as in May 2018 – the sketch was demonstrated at the annual meeting of shareholders of the BMW AG concern. Then there was evidence that the prototype would be a crossover with a design in the style of Jaguar I-Pace. Judging by the fresh pictures and the short video, the information turned out to be correct. It is also expected that BMW Vision iNext received a system of autonomous control of the so-called fourth level: that is, the machine can move independently almost under any conditions, without requiring the attention of the driver. There are no other data on the prototype yet.
But in BMW they shared the details of the presentation itself – it will be held jointly with the company Lufthansa Cargo, cargo division of Lufthansa. The Germans will gather representatives of the media in a Boeing 777F plane, there will also be a concept. This Sunday, September 9, Boeing will depart from Munich to New York, then to San Francisco, the next stop is Beijing. The journey will end on September 14 in Frankfurt. In each of the cities, special events dedicated to BMW Vision iNext are planned.
The premiere is really an unusual format, brand marketers were surprised. However, BMW still lags far behind its competitors. So, the above-mentioned electric Jaguar I-Pace has already entered the global market, next year will start mass sales of electric SUV Mercedes-Benz EQC and Audi e-tron (by the way, Audi’s electric car has already risen on the conveyor). And the first massive “green” crossover BMW will see the light only in 2020 – they will become the electric version of the X3. By that time, Audi and Mercedes probably will have time to release at least one new electric car …