Most drivers don’t like car multimedia systemsSeptember 15, 2020
The in-car infotainment system is a front-mounted device that brings music, Bluetooth, sat nav, internet access and more on the go. According to the latest Global In-Vehicle Infotainment Report, which was at the disposal of AutoTimesNews, the infotainment industry will grow by one and a half times by 2026 compared to 2019.
The infotainment market is clearly growing rapidly, from augmented reality (AR) satellite navigation to voice control. Many automakers are even planning to connect shopping services, where the driver or passengers can pre-order lunch directly from the car, or play games in virtual reality.
Rivervaleasing.co.uk specialists conducted a survey in which 1000 Britons took part. In it, they tried to find out what car owners really think about the infotainment field.
It turned out that about 60% of British drivers do not trust the infotainment system. About 1/3 of the respondents admit that the infotainment system of their car does not work while driving.
An initial quality survey by JD Power in 2020 also found that a quarter of complaints from new car drivers are related to the infotainment system, with the main issues coming from built-in voice control, Android Auto / Apple CarPlay connectivity. Also, claims were made in relation to touch screens, a Bluetooth connection module. A number of drivers said the infotainment system was more distracting. Road safety charity Brake said 49% of drivers believe the infotainment system is a distraction, and 63% agree that it should be limited when driving.
In the survey, respondents were asked to answer which advanced feature of multimedia devices is most distracting. One-third of drivers are distracted by games such as mobile quiz apps, while one-fourth say augmented reality satellites are the most disruptive to driving.
The proliferation of semi-autonomous driving means companies are more likely to develop new infotainment features to keep drivers engaged and keep them from getting bored on the road. The growing smartphone industry has also had an impact, as many opportunities are created for integrating social media into vehicles. At the same time, the most useful function was recognized as the notification of traffic situations. This was followed by satellite navigators with augmented reality (19%). While drivers have acknowledged that augmented reality satellite navigation can be a nuisance, it looks like many see their potential in the long term.
That being said, the British are not ready for a fully voice-controlled infotainment system. Only 16% said they prefer to operate it hands-free. Another 38% prefer traditional buttons, while 46% prefer a touchscreen.
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