Morgan Stanley: “Tesla is Apple 20 years ago, but Tim Cook needs a Mask”May 26, 2020
Investors and analysts compare Elon Musk with Steve Jobs, but fear that over time, he will no longer cope with a heap of worries and will not be able to make Tesla a trillion-dollar company. Mask may need a good CEO.
Can Tesla be considered an automobile company, or does it work in the IT industry? This question has been asked for years by Wall Street analysts. And depending on the answer, they compare it with Ford and General Motors, then with Amazon and Apple.
Adam Jones, one of the most famous analysts studying the Tesla phenomenon, belongs to the second group, says BI. In his opinion, a parallel can be drawn between Elon Musk and Steve Jobs, the founder of Apple, in terms of foresight and insights close to genius.
Investors also see Tesla resembling Apple 20 years ago. In other words, Tesla is a company that thinks differently and impresses everyone with its innovations.
“The question is whether Tesla also needs an organizer leader, which Tim Cook is for Apple, to become a trillion-dollar company,” Jones said.
This is not the first time that analysts and investors have touched upon the need for a reliable executive director to appear next to Mask, but now that Ilon has had additional troubles associated with having a baby and new frictions with the authorities, she has again become relevant.
In 2018, Musk rejected this idea, saying: “If you have someone who can handle me better than me, let me know. His work. ”
In fairness, it is worth noting that so far, Mask’s focus on Tesla has yielded only positive results. The billionaire is completely dedicated to production, spends days and nights in the factory. However, Kathy Haberti of Morgan Stanley believes that Tesla’s executive director, who would help Mask in day-to-day affairs, could be of use. In the end, Apple was able to take advantage of Steve Jobs’s legacy and almost triple its market share, despite growing geopolitical and social difficulties.
“No one can devote himself entirely to the company like the founder,” said Haberti. – For him, the company becomes life, and life – the company. There is a positive and negative dynamic in this. On the one hand, there can be very successful years of innovation and hyper growth … but on the other, there are a number of things that can become a hindrance, and it is important to surround the founder with strong business leaders to ensure the fulfillment of long-term ideas. ”
Analysts are compared with Apple from the time of Steve Jobs and current Microsoft. For example, some of the company’s decisions in hardware are much bolder than those of Apple, which is no longer ready to take such risks.
The fact that Musk successfully manages Tesla is also indicated by the first option he earned worth $ 706 million.
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