Mitsubishi stops exporting crossovers to Europe from September 2020August 10, 2020
It is reported that the management of Mitsubishi plans to stop supplying crossovers to Europe as early as September this year, which could harm dealers of automakers. We are talking about the plug-in hybrid version of the Outlander, ASX and coupe Eclipse Cross.
Last month, the Japanese automaker announced some adjustments to its lineup for Europe – for a while, there will be no new models for Europe. Instead, the Japanese brand plans to focus entirely on Southeast Asia.
Now it seems that the plan is becoming more radical and also includes the abandonment of some existing positions in the current Mitsubishi model range in Europe.
AutoNews Europe, citing an anonymous source with close ties to the company, said Mitsubishi will stop shipping its three crossovers to European markets starting next month.
Models include the plug-in hybrid version of the Outlander compact SUV, which is currently the best-selling plug-in hybrid crossover in Europe, the ASX compact crossover and the Eclipse Cross coupe. Together, these three models accounted for 64 percent of Mitsubishi’s sales – 53,242 of these crossovers were sold in the first six months of 2020.
The source also said that imports of the Space Star / Mirage subcompact hatchback, Mitsubishi’s bestseller in Europe, and the L200 pickup are expected to continue until the end of 2021. If so, the decision casts doubt on Mitsubishi’s viability in Europe.
“There is no business without crossovers and SUVs. The dealers will not survive on small cars and L200s, ”the source added. There must be a rationale behind Mitsubishi’s decision, right? Well, according to an unnamed insider, stopping imports of key models of the company to Europe allows it to avoid reconfiguring their engines to strict environmental standards.
The source added that Mitsubishi had not yet discussed compensation to dealers and importers and notified them just three days in advance of the July announcement of the suspension of the models. Mitsubishi Europe did not comment on this data at the time of this writing.
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