Mitsubishi may return to Europe with RenaultFebruary 25, 2021
The management of the Japanese company Mitsubishi may still decide to return to Europe. The company can set up production of its models at Renault factories.
Last May, the Renault-Nissan-Mitsubishi alliance detailed the automakers’ new roles in the conglomerate. Mitsubishi has established itself as a business leader in the Southeast Asia region. At that time, the company did not know what to do with its offices in Europe – to scale back sales or not.
In the summer of 2020, Mitsubishi announced that it was discontinuing new models for the Old Continent in an effort to reduce its costs by 20% in two years and make a profit again.
The decision included phasing out the release of the new generation Outlander crossover in European markets, however, according to insiders, this strategy may soon change.
The Japanese brand may be supplying some of its Euro-spec models to Renault’s French production lines, citing a Financial Times report. Such a move could “open the door” for new Mitsubishi models that will begin arriving in Europe. The information is unofficial, the official representatives of Renault-Nissan-Mitsubishi, who are “directly aware of this,” allegedly spoke about it. According to them, the official publication of this information may happen later this week. So Mitsubishi gets to eventually introduce the new Outlander in Europe.
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