Mitsubishi decided to conquer the mid-size pickup marketApril 27, 2019
The official report of the Japanese automaker appeared after the American Ford decided to sell the mid-size Ranger pickup in the US.
Pickup trucks were one of the best-selling types of cars, at least in such large automotive markets as the United States. In fact, the best-selling pickups in the country, by the end of 2018, are full-size models from the Ford F-Series family. However, the Ford brand wants to further increase its share of the pickup market.
The Japanese brand Mitsubishi, it seems, is also interested in developing this market – in simple words, he does not plan to lose his “piece of cake”. As part of his interview with Mark Chaffin, Mitsubishi’s Chief Operating Officer, the company plans to add a pickup to the current model range offered in the United States.
“We have to offer a car that is suitable for Mitsubishi for our demographics and that will become truly competitive in the market,” said Mr. Chaffin.
Although the upcoming Mitsubishi pickup for entering the American market has not yet been named, it will most likely be Triton, also known as L200 or Strada in other global markets besides the US. I note that the conceptual pickup Triton Absolute Concept was presented at the Bangkok Motor Show in Thailand.
Triton is one of the serious competitors of the Ford Ranger pickup in global markets, especially in the USA. So it can be seriously assumed that the appearance of a Mitsubishi Triton pickup in the USA would be very alarming for the current leaders of the mid-size truck segment.
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