Mercedes will miss the New York Auto Show in 2020December 2, 2019
International car dealerships are less and less attracting the attention of visitors and car manufacturers. Daimler Group is actively getting rid of the costs of various exhibitions and car dealerships.
Mercedes-Benz gradually refuses to visit some car dealerships. This year, he missed the Detroit Auto Show, and in 2020 may refuse the New York Auto Show. The German concern is cutting costs for car dealerships, focusing on advertising campaigns as part of its own events with online broadcasts, as well as advertising on the Internet.
According to unverified information, the brand is also considering the opportunity to refuse to participate in the Los Angeles international motor show. But this is still unverified and unconfirmed information. If Mercedes refuses Los Angeles, then it will be left without its own sites at the American first-level car dealerships. However, the rejection of the New York show should not be seen as permanent. Later, managers may reconsider the approach to auto shows.
“We don’t know what their long-term plans are,” said Mark Scheinberg, president of the New York International Auto Show. “Brands are changing their marketing strategies. Hopefully we will find out more next year. ”
According to Scheinberg, the refusal of car dealerships inflicts a serious blow to dealers. Auto Show in New York attracts about 1 million visitors. Moreover, 73% of them express an interest in buying a new car within 12 months. Failure may affect US sales.
Meanwhile, the new Mercedes GLA is unveiled at the official teaser. The debut of the compact crossover will take place as part of a special event on December 11, 2019.
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