Mercedes is confident in the success of the new generation of the S-class sedanSeptember 24, 2020
The management of the premium brand is confident that sales of the luxury sedan Mercedes-Benz S-class will continue to grow with the release of the new generation of the model. This despite the growing popularity of SUVs and crossovers.
In today’s automotive world, sedans are doing pretty badly. Some automakers are moving away from this type of vehicle entirely as consumers prefer larger crossovers and SUVs, but Mercedes is not one of those companies. Sales of its flagship S-class sedan have declined since the introduction of the sixth generation model in 2014. However, the German luxury car maker is confident that the new (seventh) generation of the car will change this dire state of affairs.
In a recent interview, Mercedes CEO Ola Kallenius said he was not worried about an increase in crossover and SUV sales that cast doubt on the potential success of the new S-class.
He pointed to the robust limousine market as one area that will help the new sedan find owners and help boost sales of the model. He said the segment was “particularly resilient” for the automaker, and a review of past sales history for similar models confirms this.
Sales of the S-class jumped sharply in 2014 to 25,276 with the introduction of the sixth generation. The sales figures for the model were about the same as in 2006 when the fifth generation sedan was introduced, and again in 1999 when the fourth generation model was introduced. Thus, brand analysts suggest a similar surge in sales could occur in 2021.
Mercedes has made many changes to the new version of its luxury sedan, such as increasing its overall size while maintaining its sporty proportions. The cabin features a 12.8-inch touchscreen with the latest MBUX infotainment system. The standard engine is a 3.0-liter turbocharged 429 horsepower, while the larger twin-turbo V8 produces 460 horsepower. Both feature EQ Boost technology – a 48-volt mild hybrid system
Not so long ago, AutoTimesNews wrote that they presented the updated Mercedes-AMG GT. The Mercedes-AMG GT has received updates for the 2021 model year. The novelty has got a modernized engine.
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