Mercedes-Benz refused to participate in several car dealershipsSeptember 5, 2019
The German automaker announced that next year it will not participate in either the Canadian International Auto Show in Toronto or the International Auto Show in Montreal in 2020.
A number of car manufacturers, including Mercedes-Benz, limit the number of large car dealerships they attend every year. In 2018, a German company abandoned car dealerships in Vancouver, Calgary, Edmonton and Quebec.
“Sometimes companies make such decisions. Nissan refused to participate a few years ago, and Volvo a few years ago, and they returned to the show. Porsche refused, and it took them several years to return. Of course, we would prefer that Mercedes attend the exhibition, but individual companies will make their own decisions, ”said CIAS CEO Jason Campbell.
At the beginning of this year, Mercedes-Benz was joined by companies such as BMW, Porsche, Audi and Mazda, which missed the Detroit Auto Show, possibly the most significant auto show of the year in the North American market so far.
The automaker did not indicate why it will skip these events, but recently the reasons for such steps have become more clear: as everyone, including consumers, goes online, manufacturers begin to realize that they can reach a larger audience in the digital world than traditional car dealerships – and save money. Moreover, as new cars become more and more technological, which is associated with electrification, modern infotainment systems and autonomous technologies, companies choose the appropriate events, for example, CES.
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