Mercedes-Benz G-Class turned into an art objectSeptember 8, 2020
Design project created in collaboration with the founder of the Off-White label
Mercedes-Benz has revealed details of its collaboration with American fashion designer Virgil Abloh, founder of the Off-White label and artistic director of the Louis Vuitton menswear division. The conceptual design project Project Geländewagen is a demonstration of a new concept of luxury, which is expressed “in the pursuit of beauty and extravagance”.
The legendary Mercedes-Benz G-Class in Abloh’s reading is completely devoid of the usual decor and is generally more like a sculpture. The cleanliness of the appearance was achieved due to the abandonment of nameplates, side mirrors and even door handles – they were replaced with shoulder straps – as well as a solid white body painting. At the same time, the general proportions of the car are preserved, but some novelty can still be traced in the appearance.
The raw and natural aesthetics are highlighted by a new wide body kit, lowered suspension and racing-style wheels – they should also be associated with the Mercedes-AMG division.
The interior of the SUV is made deliberately Spartan. The central element of the cabin is a roll cage, which is complemented by a simplified version of the dashboard with analogue instruments, a racing wheel, bucket seats and protective screens on the windows. The color scheme matches the exterior: the main color is white, accents are red and pale blue.
Abloh’s concept is partly close to the “luxury” philosophy on which the new Rolls-Royce Ghost is based, that is, it emphasizes the dominant role of minimalism.
A replica of the Project Geländewagen art object will be auctioned at Sotheby’s on September 14. The proceeds from the sale will be donated to a charitable foundation that supports international creative communities and young designers.
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