Mazdaspeed cars won’t be back soon … or maybe neverNovember 7, 2020
As part of an interview with reporters, a Mazda spokesman made it clear that the powerful cars of the Mazdaspeed family are currently not of great importance to the brand. Still, dynamic driving remains a priority.
The situation at Mazda is changing as the company strives for a long-term advancement into the premium segment. As the company’s employees have said more than once, the key is to steer buyers away from the entry-level luxury cars of other brands to the Mazda cars. Now it seems that this redesign of the brand could lead to a complete ditching of Mazdaspeed high-performance vehicles.
During a conversation with Western publications, a Mazda spokesman made it clear that Mazdaspeed cars are not of great importance to the automaker at the moment and may never return.
“We have no immediate plans to bring back the Mazdaspeed3 hatchback and similar models as we transition into the premium market,” said Drew Carey, a spokesman for the Hiroshima-based automaker.
This announcement is not a surprise. We heard a while ago that the brand is focusing on improving the quality of its vehicles, especially their interiors.
It was noted separately that Mazda is constantly paying attention to driving dynamics in all of its vehicles.
This casts doubt on the continued existence of the “charged” Mazda3 2.5 Turbo. The Turbo is the unofficial replacement for the Mazdaspeed3, but with more emphasis on power and refinement than on the temperament of the hot hatchback, which is slowly becoming obsolete.
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