Mazda will not return “charged” models to its lineup

Mazda will not return “charged” models to its lineup

November 11, 2020 0 By autotimesnews

The Japanese automaker has no plans for the MazdaSpeed ​​sub-brand models. The high-performance division won’t be back anytime soon due to a change in priorities at Mazda.

“Right now, we have no immediate plans to bring the MazdaSpeed ​​brand or lineup back into our product offerings,” Mazda Senior Communications Manager Drew Carey said in a press conference. “As we focus more and more on moving into a more mature and upscale premium space, we’re just moving away from the MazdaSpeed ​​brand.”

At the same time, the “sporty character” of Mazda cars has not gone anywhere. According to Carey, the company continues to focus on driving dynamics, confident that buyers are looking for many different powertrain options, including a high-output powertrain.

Mazda 3 2.5 Turbo 250 horsepower is just such an example. While it is arguably more powerful than the latest MazdaSpeed ​​3 (it has 13 less horsepower but 54 Nm more torque), its suspension is tuned just like the rest of the Mazda3 lineup, and the car fits in with Mazda’s ambition. make your cars more productive.

MazdaSpeed ​​followed the general performance sub-brand formula to create sportier versions of existing models, including the Protege, MX-5 Miata, Mazda 3 and Mazda 6. The last MazdaSpeed ​​sold in the US was the second-generation MazdaSpeed ​​3, which was discontinued after the 2013 model year. …

The shift in focus to luxury also opens the door to a different type of vehicle. The next-generation Mazda6 is expected to be rear-wheel-drive and in-line six-cylinder in 2022, making it little different from BMW’s sports sedans. Mazda will also need to devote more resources to reducing emissions in the context of stricter global standards.