Mazda 3 wins World Car Design of the YearApril 10, 2020
Mazda3 won the World Car Design of the Year, a special nomination for the World Car Awards (WCA).
Mazda3 is the second car of the company to win this nomination. Earlier, the 2016 Mazda MX-5 became the winner of World Car Design of the Year.
Akira Marumoto, Authorized Director, President and CEO of Mazda Motor Corporation: “Before accepting this award, Mazda Motor Corporation wishes to express its support to everyone affected by the new coronavirus. We are glad that we received the award in the World Car Design of the Year nomination precisely this year, when the company celebrates the centenary of its founding. In the future, we will continue to offer our customers unique products, designs, technologies and emotions. ”
Since 2010, KODO’s design philosophy has endowed cars with vitality. The design of modern Mazda vehicles created in accordance with this concept has received numerous awards. The new Mazda3, sales of which began in 2019, was the first car of the company to try on all the innovations of the KODO stylistic concept. More mature forms are formed thanks to the elegant and rigorous Japanese aesthetics, inspired by the traditions and the beauty of the clean space between the objects.
It took hundreds of hours of painstaking work on clay mock-ups and painting to bring the Mazda3’s unique design to perfection. As a result, it was possible to create a subtle play of light and shadow on the smooth surfaces of the body, which embodies the vitality. Creating such a simple and at the same time beautiful shape, filled with vitality, requires tremendous time costs, discipline and skill. But they are fundamental to creating the next-generation Mazda design concept, which involves considering the car as a work of art.
Mazda has repeatedly won the annual World Car Awards. The winners are determined by a jury of 86 automotive journalists from 25 countries. The victory in the World Car Design of the Year nomination in 2020 is another in the long Mazda3 award list, which includes, among other things, the victories in the Red Dot: Best of the Best nomination in the Red Dot Product Design competition in 2019, in the Supreme Winner nomination for Women’s Car of the Year competition in 2019 and the Small Hatch of the Year nomination in the UK Car of the Year competition in 2020.
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