Maserati will not give up on internal combustion enginesMay 8, 2019
Maserati is on the verge of complete rejuvenation of the line – by the end of 2022, eight new models with rechargeable hybrid power plants will be released, as well as four all-electric models.
But the fact that Maserati is ready for electrification does not mean that the company is going to abandon the internal combustion engine. According to Al Gardner, Maserati boss in North America, the Italian brand will never be completely electric, as traditional motors offer “indescribable emotions.”
As for the critical decline in car sales in recent years, Gardner noted that it is not linked to the Maserati products themselves, but to the customer’s awareness of the product. In other words, Maserati is planning a more aggressive marketing strategy.
The first Maserati of the new era will be presented to the public at the Geneva Motor Show in March 2020 – this will be the Alfieri supercar that will go into mass production at the plant in Modena that same year. Next, the cabriolet version will be released in the series, and by 2022 it is planned to launch a new generation Quattroporte, an updated Ghibi, a new generation of the Levante SUV and an absolutely new compact crossover.
Despite the fact that all these models will be largely electrified one way or another, Maserati claims that the engine will continue to play an important role in the company’s future cars.
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