Maserati hired a Nike marketerJuly 5, 2019
Concern FCA offered a job to an expert in the development of sneakers business, the Italian Davide Grasso
Maserati announced the appointment of Davide Grasso, Nike’s marketing ex-director, to the post of operations director. In addition, Grasso joined the executive board of the FCA group.
In his previous work, Grasso was involved in the development of the Converse brand owned by Nike. And his main task at the new post will be “rejuvenation of the Maserati brand worldwide”. In this he will be helped by Harald Wester, who occupied the chair of the operational director of the brand before Grasso. Wester, in turn, will become the executive chairman of the company and will oversee all technical and industrial areas. In addition, he will remain the chief technical director of FCA.
The business plan of Maserati provides for an increase in car sales to 100 thousand units by 2022. This should contribute to the appearance on the market of new models, in particular, the mid-size crossover, coupe and convertible Alfieri.
The past year and a half Maserati is going through hard times. At the end of 2018, the company managed to sell 35,900 vehicles worldwide against 51,500 units in 2017. In the first quarter of 2019, deliveries of cars amounted to only 5,500 units, which is 41 percent lower than the result for the same period last year.
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