Maserati Announces Electrification StrategySeptember 27, 2019
Maserati has announced plans to release its first hybrid models, an electric car and an SUV.
On Thursday, in Milan, Maserati announced plans to produce its first hybrid battery-powered models, including an electric sports car and a new SUV.
The sports car will be built at the Maserati plant in Modena, in northern Italy, where the production line is being modernized to accommodate its electric transmission, according to a statement from the prestigious Fiat Chrysler Automobiles division.
It may become a competitor to the Ferrari F8 Tributo and Lamborghini Huracan supercars, and not, as previously expected, the production version of the Alfieri concept car presented at the 2014 Geneva Motor Show.
When asked about an August interview with an Italian newspaper, whether it will be a production version of the Alfieri Coupe, CEO Harald Wester replied: “No, it will be a sports car in accordance with the Maserati heritage.”
The sports car will also have a gasoline version, which will be released in 2020 before the advent of the electric version.
The mid-size SUV will be put into production in early 2020 at the FCA factory in Cassino, in central Italy, where the Alfa Romeo Stelvio is being built. The plant will receive a new production line for an SUV that can handle electrified cars. It is expected that the SUV will go on sale in early 2021 as a competitor to the Porsche Macan. It will be positioned below the Levante SUV brand.
Next year, Maserati will launch its first hybrid car, an electrified version of the Ghibli sedan. This is expected to be a plugin hybrid. According to Maserati, the Granturismo coupe and GranCabrio convertible will be replaced by two fully electric models, which will be built either at Grugliasco or at Mirafiori in Turin. The investment is part of a plan announced by the FCA last year to spend 5 billion euros in Italy between 2019-2021.
All new Maseratis, including updated current models, will offer autonomous driving capabilities starting from partial Level 2 automation, moving to Level 3, where the car can maneuver in lanes and exit the lane or stop the car if the driver cannot take control vehicle.
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