Marketing failure: Chevrolet pickup stalled liveDecember 1, 2018
The car for advertising purposes went on the ice during the break between the hockey periods, but something went wrong.
American automaker General Motors is known for actively supporting local sports. Therefore, it is not surprising that during the next hockey match, held in the Detroit Little Cesars-Arena, the automaker decided to acquaint the public with its off-road pickup Chevrolet Silverado Trail Boss.
However, to realize the idea, unfortunately, it was not possible the first time. At some point, the pickup refused to move forward, stalling right in the middle of the hockey rink.
Almost four minutes, exactly so much immobilized pickup stands on the spot in the video published on YouTube, the audience watched a very static picture. Pickup stubbornly refuses to start the movement, and only polishing machines circle around it. As a result, the problem was solved as suddenly as it appeared. The pickup wound up and, with a storm of applause from the audience, finished his maneuver.
We will remind, earlier it was reported that the off-road version got a pickup Chevrolet Colorado.