Manufacturer of vacuum cleaners Dyson came up with a name for their electric carsAugust 20, 2018
The company registered a trademark for cars
The manufacturer of vacuum cleaners Dyson has registered in the European Patent Office a trademark, under which it plans to produce its own electric vehicles. The company’s models will be sold under the brand Digital Motor.
As reported by Autocar, the application to the patent office is filed for both cars and various devices and auto components. Earlier, the company said that they do not intend to purchase ready-made solutions – the models will use their own solutions, including batteries and electric motors
The line of Digital Motor will include three models. The first of them will be limited edition – its release will have to teach the company how to work in a new business area for itself.
For the first time, Dyson’s intention to start producing electric cars became known in 2017. Then the founder of the brand, Sir James Dyson, said that he has been working on the first car for three years. In the project, he intends to invest two billion pounds sterling. This amount will be spent on developing the machine itself and launching it into a series of solid-state batteries.
On the conveyor the first car is planned to be delivered in 2020.