Lotus crossover will keep brand brand DNAApril 7, 2019
As part of his recent interview with foreign publications, the CEO of the British brand spoke about the first crossover in the company’s history.
When news emerged that the British company Lotus would work on the first crossover in its history, many were genuinely surprised by this. In fact, almost all other sports brands have already presented or are going to show their crossovers, because recently these cars are very popular.
As part of a recent interview with Automotive News, Lotus CEO Phil Popham commented on the rumors of a Lotus crossover.
He said that any car made by Lotus would definitely get brand branded sports DNA.
“We are a sports car brand. The brand focuses on the driver and driving experience. This is Lotus DNA, ”said Mr. Popham. “However, we believe that the brand has potential that goes beyond just sports cars. Over time, we will move to other segments of the automotive market. ”
“We have a great opportunity to work in a group with Chinese Geely and its engineering capabilities. This would allow us to go beyond just sports cars in the future. “Apparently, Popkham means engineering developments from Lotus, Polestar and Volvo, which belong to the Geely brand.
Well, at the end of this year, a brand new sports car will be presented under the Lotus brand. “It will not be sold, but you will see it,” said Popham. “It will not be an electric car. And it will be a car that will appeal to a larger audience. He will have everything you expect from Lotus, in terms of its DNA, which is related to performance. It concerns the handling and dynamics on the road and on the highway, ”he added.
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