Lincoln discontinues Continental

Lincoln discontinues Continental

July 2, 2020 0 By autotimesnews

Car sales resumed in 2016 after a ten-year hiatus. However, this did not lead to much success.

American automaker Lincoln will cease to produce Continental sedan. Such information shared the press service of the brand. The latest Lincoln Continental will roll off the assembly line at the end of 2020. According to representatives of Lincoln, the company is going to invest in the development of high-tech crossovers, as well as in the creation of an all-electric car.

This will require additional investment, so the production of machines that bring small profits will have to be abandoned. The segment of large premium sedans in the US market continues to decline significantly. Sales of Lincoln Continental were resumed in 2016, and before that it had not been on sale for 10 years.

The company thought that a major upgrade in design and technology would help successful sales. 2017 turned out to be quite successful for the model – then the dealers of the brand were able to sell 12,012 of these cars. Then, sales were steadily declining and reached their low in 2019, when Lincoln Continental sold 6,586 units.

The crisis caused by the coronavirus epidemic finally pushed brand representatives to a decision to discontinue production of this model. The press service of Lincoln said that in the near future we should expect news regarding the appearance of new products.

Earlier, a similar decision to discontinue the production of the large sedan was made at Cadillac. The CT6 sedan will go down in history and its assembly line will be converted for the production of electric vehicles.