Lincoln dealers demand more sedansFebruary 16, 2020
Despite unsatisfactory sales and falling demand
The Lincoln National Dealership Council is trying to convince company management that Americans still need classic sedans.
Lincoln plans to discontinue the MKZ sedan this year and it is already known that the model will not have a successor. The decision is associated with low sales results: in 2019, only 17,725 cars were sold in the United States, which is 11% less than in the previous year. It is also known that Lincoln at the end of 2022 will abandon the Continental model, which last year sold only 6,586 copies – 25% less than in 2018. Despite the unsatisfactory results, brand dealers continue to believe that classic sedans still have potential in the market.
According to Tom Lynch, chairman of the Lincoln National Dealers Council, in an interview with Automotive News, he is actively trying to convince the brand’s management that many Americans still need good old sedans, not newfangled crossovers. “Take, for example, the Tesla Model S. If you have a strong product, people will certainly want to buy it,” says Lynch. Even the total sales of both sedans last year are second only to the Lincoln Nautilus crossover, which sold 31,711 units. However, sedans still make up a third of brand sales.
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