Lexus will release a crazy video in 60,000 hours about how he builds cars.March 11, 2019
“To become an expert, you need 10,000 hours, but to become a master Takumi, you need 60,000 hours.” These words describe the upcoming video about the skill and life of Takumi.
Takumi, which means “craftsman” in Japanese, is a word given to skilled artisans who do things by hand. The volume of such hard work and attention to detail, honed to master the craft, is of great importance for Takumi, not to mention the Takumi Masters. 60,000 hours is equivalent to working eight hours a day, 250 days a year for 30 years.
In a documentary film that Lexus will launch on March 19, the Japanese brand will show 60,000 videos featuring four Takumi masters and their endlessly repetitive work.
The documentary will also discuss how human craft will survive the era of artificial intelligence.
The film is called “Takumi: A 60,000-hour story about the survival of human craft,” directed by Clay Jeter. The four Takumi masters include a Michelin-starred chef, a traditional paper-cutting artist, a carmaker, and a carpenter from one of the world’s oldest construction companies.
The 60,000-hour version of the video will be released on a dedicated Lexus website and will contain a series of video clips that show how Takumi masters do their work. But in case you don’t have enough 60,000 hours, the 54-minute version of the video will also be released on Amazon Prime Video, Google Play and iTunes, also on March 19th.
After the story about Takumi, Lexus brings us to the thought “Nothing is created as Lexus”.
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