Lexus UX crossover got Nike Air Force 1-Inspired tiresFebruary 12, 2019
The Japanese brand Lexus has teamed up with John Elliott to create these one-of-a-kind tires. A joint project was presented at the exhibition of fashion in New York.
As part of New York Fashion Week, the 2019 Lexus UX crossover was shown with a set of retro tires in the style of Nike. An interesting project was created in collaboration between fashion guru John Elliott and the Japanese brand Lexus. As representatives of the latter say, this is “one of a kind UX”.
White tires have such recognizable features, as well as the iconic model of Nike sneakers – artificial white leather with embossed details. They are dressed in a set of 18-inch rims Lexus UX.
“The world’s first Lexus UX was designed and engineered for the city,” said Lisa Materazzo, vice president of marketing for Lexus. “We wanted to push this concept even further, paying tribute to urban style: tires inspired by classic street-style sneakers.”
In a one-time project, artists Hassan Rahim, Matt McCormick and Jung Jake used a pair of John Elliott sneakers and Nike AF1 as their inspiration. Each artist created non-standard works of art and exhibited them at auction. Income from each set benefits Inner-City Arts, an organization located in downtown Los Angeles, whose mission is to provide access to art education for underprivileged youth.
This is not the first time that we see joint projects of automakers and a well-known clothing brand. In 2013, Fiat and Gucci created the exclusive Gucci Edition 500 hatchback. Last year, McLaren teamed up with the legendary British brand Belstaff to create a new line of fashion accessories. Lexus does not seek to sell its disposable Jordan tires, but there are probably some newer owners who want to take them home.
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