Lexus IS turned into a game consoleFebruary 19, 2021
Lexus has unveiled the 2021 Gaming IS, created in partnership with the Twitch community, as “the ultimate gaming space.” Based on the IS 350 F Sport, Gamers IS is a crowdsourced promotion where each item is chosen by a community vote.
“The Twitch community is immersed in their passion for gaming, just as we did with the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shahani, vice president of marketing for Lexus. “We asked for their help in developing their dream game space and they responded very well. Together we have created the perfect blend of design and performance in the automotive and gaming industries. “
The interior design is based on a theme called “Neon Tokyo”. An acrylic layer was applied to the roof of the cab, into which resin raindrops were integrated. The ceiling is illuminated with RGB LEDs for the sensation of driving at night in downtown Tokyo during a light rain. The trunk contains all the computer components. Games can be played in the passenger seat. Twitch viewers also opted for items such as a monitor, controller, and even drinks.
However, this is just another concept, like the ones Lexus is bringing to CES and the gaming show E3 (the annual Electronic Entertainment Expo). It’s not exactly a car and not a very good playing space, but it is truly mesmerizing.
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