Lexus is planning a completely new modelAugust 18, 2020
Toyota’s new patent for the LBX trademark suggests the Japanese automaker is planning a new model for its premium brand.
The Japanese automaker recently unveiled the stunning LC 500 convertible for charity at Pebble Beach, and a special edition of the same car called the Regatta Edition recently made a splash with its luxury harbor styling. And while progress is not standing still, and the company is heading in its direction with more efficient hybrids, the brand still cares about its customers who prefer sports cars from a slightly older school.
However, every manufacturer needs to focus on profit, and new models are emerging in a changing market. Toyota has just filed two patent applications for a new trademark, and that could mean a new model will appear in the lineup.
Toyota has filed a patent for a new trademark in Europe and Israel, both intended to register the LBX name, according to data obtained from the Patent Office Database. Although the information contained in the document is very vague, the European patent states that the trademark is for “automobiles and their structural elements”. This could mean both a new model called the LBX and a new chassis platform very similar to the Volkswagen MQB modular chassis.
Another theory is that the name refers to a new infotainment system, but such a component is likely to be registered in all markets, and a patent for the LBX has yet to be filed in the US. All this still suggests that the patent is for a new model, which may not be for the United States market. It is also possible that the novelty will be the successor to the LFA with a powerful naturally aspirated V10 engine with Yamaha tuning.
Be that as it may, Lexus and Toyota have done an impeccable job of promoting both brands, and if a new car does appear on the horizon, we have no doubt it will become popular.
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