Land Rover’s chief designer made a chrome rhinosAugust 20, 2018
Sculpture became part of the program to protect animals from extermination
The main designer of Land Rover, Jerry McGovern, presented an unusual project – a rhinoceros sculpture with a length of 1.2 meters. It is part of the company’s initiative to protect African rhinos that are endangered. Land Rover helps to maintain their population over the past 15 years.
The work of McGovern is done in chrome, the horn is painted in red. It is a symbol of the dye used by environmental and environmental organizations to protect animals from poachers and hunters. This and another 20 sculptures will be installed in various parts of London as part of the Tusk Rhino Trail program.
According to McGovern, chrome trim, which is visible from a long distance, should symbolize the plight of animals. The red horn, in addition to the dye, reflects the small part for the sake of which rhinos are being exterminated.
Many manufacturers used sculptures to demonstrate ideas and the vector of development of design. This is most often done by Mercedes-Benz. The last work of the designers of the brand is the sculpture Aesthetics Progressive Luxury, which tells about the particular show-car.