Lancia will become Stellantis’ premium brandJanuary 20, 2021
Earlier this month, spy photos of the updated version of the Lancia Ypsilon appeared on the Web. The small hatchback remains the only model of the Italian brand and is currently only available on the domestic market. Industry experts have hinted that the legendary brand may disappear, but that doesn’t seem to be true.
Lancia is now part of the newly formed Stellantis, which unites 14 brands. The automaker held an online press conference yesterday detailing its first steps. Stellantis will be headquartered in Amsterdam and will be headed by Carlos Tavares, who will assume the role of CEO. Even more interesting, the 14 brands were divided into different groups based on their market position.
Surprisingly, Lancia is listed as a premium brand along with Alfa Romeo and DS. The Italian company, led by Luca Napolitano, is one step higher than Opel and Peugeot, which are considered the highest mainstream.
Stellantis’ brief press release to the media does not provide further details on what this new segmentation means for Lancia. All the automaker is willing to say at the moment is that the brand falls into the same category as Abarth, Alfa Romeo, Citroen, DS, Fiat, Opel and Peugeot in terms of design. The chief designer of this group of brands is Jean-Pierre Plu.
At first glance, it might seem that Lancia could benefit from technology borrowed from Alfa Romeo, and even start a new life with an updated lineup. We’ll have to wait for Stellantis to release additional official information. For now, it’s good to see Lancia back in service.
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