Lancia is ahead of the prestigious Alfa Romeo brand in salesJuly 25, 2019
According to analytical companies, the Italian Lancia sells its cars much more successfully than the more well-known and recognizable brand Alfa Romeo. The data are valid for sales in the European Union for the first half of 2019.
Who of you knows the Italian brand Lancia? The famous 112-year-old brand, which gave the world the model Delta Integrale and Stratos, is now only a shadow of its former glory, because it has become a brand with access to one market, and in the current model range of the company there is only one model.
The only car available in its “portfolio” is the Ypsilon, a subcompact hatchback based on the Fiat Panda, which has existed since 2011 and can only be purchased in Italy.
Despite all the hefty monetary investments that the Italian-American concern FCA has invested in Alfa Romeo, the latter’s sales still cannot match the results of Lancia in the European Union. To our surprise, this is exactly what it is. Sales data released by the European Automobile Manufacturers Association (ACEA) show that in the first half of this year, Alfa Romeo sold 27,702 vehicles in the EU, while Lancia managed to sell 34,700 cars in the same period.
It goes without saying that Alfa Romeo has higher revenues from the sales of its models compared to the aging Ypsilon, but the fact that Lancia has sold more cars is still somewhat confusing.
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