Lamborghini has named its most popular modelJuly 3, 2019
Crossover Lamborghini Urus has provided the brand with almost two-fold increase in sales
Lamborghini has published a sales report for the first half of 2019. It turned out that about 60 percent of the total volume of cars sold accounted for Urus.
From January 1 to June 30, 4,553 Lamborghini vehicles were sold worldwide. For comparison, the result for the same period in 2018 – a total of 2 327 cars. Thus, the increase was 96 percent. Such a rapid increase in sales is explained by the appearance of the popular Urus crossover in the model range of the brand: in the six months of the current year this model sold out in the amount of 2,693 copies, which is equal to 59 percent of the total number of cars sold.
In addition, the release of the crossover allowed the brand to consolidate its position in the United States and increase sales there by 128 percent, to 1,543 units. Today, this country is the largest market for the company. Next come China, United Kingdom, Japan and Germany. In the first half of the year, the demand for Lamborghini in the Asia-Pacific region (up to 1,184 units) more than doubled, and also by 67 percent in Europe, the Middle East and Africa (up to 1826 units).
According to the head of the brand Stefano Domenicali, Lamborghini Urus has attracted new customers – for 70 percent of buyers, this crossover is the first model of the Lamborghini in the garage, most of them already owning five or six other premium brands. In the future, the automaker intends to increase the number of sales of Urus to 4,500 copies per year.
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